How to use the Google Plus social network. Social network Google Plus - registration, login. What are circles, ribbons, how to create a brand page

On the Internet you can find a lot of material about the merits of the Google Plus social network. Webmasters and SEO blog owners often mention the influence of Google Plus on the ranking of sites in the search engine. They also talk about the fact that this social. the network can bring traffic.

Indeed, numerous tests have repeatedly proven the impact of the number of upvotes on Google+ on the site positions in personal search results.

That G+ can bring in visitors is also undeniable.

Why, then, with a little analysis, it becomes obvious that most site owners do not pay due attention to this social network?

Why do most of the efforts go to the development of groups and accounts in other social networks: Vkontakte, Twitter and Facebook?

Most likely because:

But also Google Plus can bring traffic.

The network has a lot of material on the promotion of Vkontakte, FaceBook groups, and attracting Twitter subscribers. But practical advice on getting visitors from Google Plus is actually not.

It seems that most site owners simply do not know how to work with this social network.

I can’t say that I have succeeded greatly in working with Google +. Because I know a few guys who put a lot more effort into upgrading their accounts and getting results that I'm still very far from.

We collect pluses and traffic from Google Plus

First of all, you need to gain an audience.

Most fast way- go to circle exchange communities. Or type in search "Circles Exchange" and add people from there.

I would like to note that in addition to being the fastest, it is also the most useless method.

As a rule, in such circles, half the audience is "dead". And half of the other half are English or Chinese. Well, the remaining 25%, as practice shows, also do not show activity.

The goal is completely different - to recruit people who will repost and put +1. Finding them is very, very easy. Google Plus has a section "Popular", which displays entries that have received a lot of reposts and pluses. Most importantly, there is a list of people who have been active.

All you have to do is add them all to the circles. Rest assured, most will reciprocate.

Yes, the process is very long and laborious, but it is one-time, because once you reach the limit of 5,000 people, you will not have to return to it.

Of course, this audience is not the target. And her interests: politics, cats, humor and other socially interesting topics.

So, if you use this audience for specific areas, you may not get the desired result.

For example, after publishing SEO articles, I get 10 to 30 upvotes. And very few transitions.

She collected 45 pluses. And more importantly - 16 transitions in the first day. And about 10 more in the next.

Considering that there are no transitions to this site from search engines yet, I am satisfied with the result.

Moreover, the topic of this article is again not for the widest range of people. Public articles from good description and a tempting picture will bring 3-4 times more traffic.

The people you add to the circles need to be "feeded". Publish interesting posts on topics already mentioned: humor, cats, etc. You can repost popular posts. This will increase your author's recognition.

Over time, your account will gain trust and bring more pluses, reposts and transitions. Simultaneously with this, under the influence of personal issuance, there will be grow and traffic from Google search engine.

My experience publishing SEO posts in Google+ communities unfortunately did not give the expected results. I guess I just didn't fully understand the specifics of their use. Although the reaction to adding posts about cats was very good. There were subscribers, pluses, comments.

And finally, it is still desirable to place a Google plus subscription widget. After all, these subscribers are the most active audience, the backbone of the site.

“Project manager of the Business Motor team, webmaster, copywriter.
Google Plus is a great opportunity to get high positions in Google search results. We show an example from life, how to get to the TOP posts from your account in Google Plus»

For many webmasters, marketers and owners of commercial sites, promoting a project on Google Plus seems not so necessary. Indeed, in comparison with other social networks (for example, VK or Facebook), it can hardly be called popular and quite “live” - especially in Runet. It seems that the target audience in Google Plus is extremely limited and inactive, which means that it makes no sense to invest resources in this area of ​​SMM.

However, as practice shows, the benefits of promoting on Google Plus go far beyond social communications. Proper management of a business account helps to attract customers from the organic search engine results and solve a number of important tasks. We will talk about how it works and why Google Plus should be used to attract traffic in our today's article.

Google Plus and SERP: the history of the relationship

Google began experimenting with the introduction of materials from its own social network into the results of organic search results almost immediately after its creation. A rather lively response from webmasters at one time was caused by the possibility of assigning authorship to materials and displaying information about the content author in the search results. It looked like this:

However, Google was not satisfied with the implementation of the idea, and changes in the algorithm followed one after another. First disappeared from the listing most of authors: only the most authoritative remained. Then the photo was completely excluded from the snippet, but the link to the author's Google Plus profile remained:

Finally, in August 2014, the search engine completely abandoned the use of authorship markup. Official confirmation of this was posted in the Search Console help.

Fortunately for the social network, the attempts to implement the results from Google Plus into organic results did not end there, because for a not very successful project, this could become an engine for development, thus a competitive advantage over Facebook.

One of the directions that is relevant to this day is adding the most relevant posts from Google Plus to the SERP (Search Engine Results Page - the page of search results). O practical application of this tool and its effectiveness for attracting traffic, read below.

Case: posts from Google Plus in the TOP of search results

An example of how activity in Google Plus helps to attract traffic from a search engine is the positions of the official website of the Business Motor Company in organic Google search results:

The post from the social network was in second place in the group of highly competitive low-frequency queries: “creating a website for a medical center”, “creating a website for a medical center”, “creating a website for a clinic”, the same key phrases with the word "development ..." as well as a number of others. At least the abundance of contextual advertising speaks of competition on request: absolutely all advertising spaces have been bought out on the page. There is no doubt that the cost of a click on these ads is very tangible. It is also important that due to the account avatar, the snippet becomes more visible and attractive than other search results.

It is noteworthy that the page itself, to which the post refers, is not present in the TOP10 at all. In other words, if it were not for promotion on Google Plus, the chances of attracting customers for this query would tend to zero.

The conversion of clicks to a post on a social network can also be very high, because technically it is one big, bright link to the company's website page:

The moral of this observation is quite simple: relatively low-cost promotion of the company's official Google Plus account allows you to rank high in search results. Even where competitors spend impressive budgets on SEO and contextual advertising.

The only “but”: posts from Google Plus in SERP will be seen only by the user who is currently authorized in any of the Google services. Fortunately, today there are still the majority of them (which is worth only the popularity of the Gmail mail service).

In the event that the user is anonymous in relation to the search engine, he will receive only "regular" results, without inserts from Google+:

What else is promotion on Google Plus useful for?

There are other positive factors associated with the promotion of an account on the Google social network:

• Speed ​​up indexing of new pages. Let links from Google Plus be closed with the nofollow attribute, they are indexed and can attract the attention of search robots to new materials on your site.
• There is an opinion that links from Google Plus are taken into account in the calculation, which, in turn, affects their ranking.
• A certain part of users who have switched to a Google+ account become subscribers, put "likes" (+1), share interesting posts, etc. All this happens even in the absence of an effective selling site as such and can become an additional channel for attracting customers. By the way, an increase in the number of views, "likes" and subscribers makes the company's account more authoritative, which, in turn, affects the ranking of posts from it in the search results.
• Contacts from Google Plus can be pulled into AdWords ads, which can improve their performance:

Hello, dear readers of the Goldbusinessnet.com blog! Today I would like to try to persuade you to register in the well-known social network Google plus, which is wildly popular. This is not surprising, given the fact that it is the property of Google.

It is the belonging of this social network to the world's largest search engine that allows you to quickly, with the right attitude, promote the brand and get the target audience to your site. I'm not talking about the fact that here you can find a lot of useful information and interest groups, which goes without saying.

In today's article, I will try to tell, taking into account all the nuances, how to register on this social network and log in to your account, find friends and include them in your circles, create a plus page for business, what the feed is, and also where to download the application Google+ for Android, which is very important in modern realities.

Place Google+ among the leaders of global social networks

Time moves forward, so the largest projects like Google strive for constant development. With the growing popularity of social networks, it was necessary to take a step in this direction. To solve this problem at one time, Google even tried to acquire Twitter (here - what is Twitter and how to register in this microblogging service).

However, he failed in this endeavor and was forced to start creating his own social network. The moment when this social program took its first steps has already sunk into oblivion and it was not clear how successful the end result would be. Now, after some time has passed, we can say with confidence that this was not done in vain.

At the moment, the monthly attendance of Google+ is in the hundreds of millions, and, what is very important, the activity of users has increased, which was very small at the beginning of the creation of this social network.

According to all key indicators, the Google Plus social network very seriously threatens the positions of its main competitors in the face of Facebook (here about registration, logging into your Facebook account, and here about the basic settings of My page) and VKontakte, if we talk about Runet.

It turns out that Google manages to successfully compete in all areas of the development of the modern Internet. So it was, for example, with the Google Chrome browser (here - how to install Google Chrome, update and configure), which in popularity in a short period of time managed to bypass such monsters as Internet Explorer, Mazila and Opera.

Ordinary users have long appreciated the simplicity, convenience, and wide capabilities of Google Plus, and therefore use this social network for the soul, so to speak. Not to mention the importance of Google+ for webmasters, where you can not only conveniently keep in touch with your colleagues and friends by sharing information, but also attract an audience to your site.

My Google plus page - how to register, log in and use the social network

Registration in Google + can be described in a nutshell, for this it will be enough to create a Google account and get at your disposal almost all of its services and applications, including a link to your Plus profile that will be automatically generated for you, which can then be configured by to your wish:

My profile URL originally looked like this:

Agree, the numbers in the link do not look very nice. However, Google allows this matter to be corrected and form a beautiful url.

True, in order to receive such an opportunity, certain requirements must be met (the account was created at least 30 days ago, generally has a positive reputation and at least 10 subscribers, and the profile contains a photo).

In principle, if you are going to seriously engage in activities on the Internet, it is not a difficult task to fulfill these conditions, but as a result you will get a pleasing eye and a memorable URL:

But it's a Google plus profile link for all users who can view it. If you log in (and, therefore, you can perform all necessary actions for setting up and editing), then such a URL may be valid for you (of course, instead of “+IgorGornov” you will have a different ending):

So, after registration, you must first log in and log in to your main account to go to Google Plus. You can also sign in by simply going to the Google+ homepage, where you click the "sign in" button, then enter your username (email address) and password.

If you are logged into the main web page, then by default there will be a news feed with messages (including videos), including announcements containing links to websites with full information, which will appear as they are published by other users of this social network ( the most recent posts are at the top):

On the left there will be a menu containing all possible options, the number of which is very extensive and varied. You can immediately search for the profile of a person you know (friend, acquaintance, colleague) by going to the section "People" from the mentioned menu:

Enter all known data into the search bar. The more accurate they are (for example, First Name + Last Name of a person), the smaller the selection in the search results you will receive:

The information entered for specification may not be enough, because in such a huge social network there is usually more than one person with a similar name and surname (as in the screenshot above). Take a closer look at the photo or avatar of the users who appeared as a result of the search. Perhaps this will help identify the person you need.

Just below the links to the profiles, there will also be entries authored by these people, or materials somehow related to them:

In the same way, you can also find any materials on the topic of interest to you that were published on the Google social network. Instead of a first and last name, you can enter the name of a section or area of ​​your interest, you can narrow your search by adding additional keywords.

After you have found right person, you can view his profile by clicking on his name, or immediately subscribe to him (second screenshot up). This action means that you have enabled this user by default in your circle "Subscriptions".

However, you can immediately transfer it or simply add it to another circle or even several. To this end, immediately after you have subscribed, click on the same button with the inscription already changed, after which you can select from the list that appears in which circles you want to include this person:

By the way, you can correct the circles as you please by going to the tab "Subscriptions" the same section "People", where just below the list of Google Plus users that you subscribed to, there is a settings form:

All these circles are divided according to the nature, proximity of relations, the interests of the individuals included in them. In each of them you can add friends, members of your family with whom you will have the closest communication; just acquaintances and people whose materials or announcements are most interesting to you and to which you want to subscribe.

Here you create as many circles as you need, and, as you already understood, you can distribute people into narrow areas, which in the future can have a positive effect in many aspects, especially when promoting your resource or brand on social networks.

Visiting and studying his profile will help you make the right decision about placing a particular user in one or another circle, where you can find out all the details that will clarify his addictions, as well as the direction and nature of his activity.

For example, when creating a Google+ community on a certain topic, you can invite people who are really involved in this area of ​​​​interest, and not random fellow travelers who will simply be unnecessary ballast, not active.

In relation to each of the created circles, you can perform all possible actions. To do this, click on the three vertical dots located on the right, as a result, a window will appear from which you can delete the selected circle, view the records of people included in it, or configure it accordingly:

The setting includes the following options:

1. Number of entries from users of this circle, which will be displayed in your feed. To do this, select one of the items from the drop-down menu (by default, in my opinion, “many” is set).

2. Notify me of new posts. If you want to be informed about the appearance of fresh messages from people in this circle, then enable this option by moving the slider to the right.

3. Include in My Circles. By default, all groups you create are included in your circles list. If you do not want to share your posts with users of the selected group, move the slider to the left.

After you set up your circles in this way, do not forget to save your changes by clicking on the button of the same name. Subsequently, when publishing your posts to Google+, you will be able to determine for which circle of people this or that post is intended (details below). By selecting one of the circles and clicking on it, you will get a list of all the people included in it:

Here you can also view the profile of any of the participants by clicking on his name. In addition, you can perform other actions on this user, namely, move him to another circle or completely delete him by unchecking all the boxes. To do this, click on the right side on the name of the circle in which he currently resides.

In general, this approach is very convenient, because it allows you to systematize communication in Google plus. Moreover, no one will know in which of the circles you created this or that person is present, this information will be available only to you.

Now let's try to figure out how to optimally set up a Google+ profile so that it is recognizable and attractive. It's possible that you already had a Google account before you decided to get serious about its social network.

In this case, it is quite possible that you already have it somehow configured, for example, a photo has been installed that will also be displayed on Google+. If not, then we can fix this. Therefore, first of all, let's go to special web page "About me". To do this, click on the links located on the cover (indicated in the screenshot):

Essentially, this your single profile for all Google services. After logging into your account, all settings there will be available for editing. To change any information, you must click on the pencil icon. which is located opposite each item:

To get started, you can change (set) your photo and upload a cover. After clicking on the pencil, a camera icon will appear right in the place of the photo and cover, which you need to click on to upload images:

Here it is also possible not only to enter your first and last name, but also to come up with a pseudonym for yourself, which will be displayed in all services associated with this account. Many people ask: how to change the name in the profile and is it possible?

I must say right away that such an opportunity exists precisely in this section of the settings. However, Google is extremely reluctant to change names, which is quite natural (only once every 90 days, in my opinion), which is quite natural. It's good that such an option exists at all.

You can upload pictures from your computer by selecting the appropriate graphic files on it, or take them from the album of your Google account, if, of course, they are available there:

Further, in each of the sections of your profile, indicate the information that you consider necessary. To do this, there are several blocks here (“Work contacts”, “Education”, “Sites”, “Career”, “Places of residence”, “ General information", "Story").

As I already noted, to edit and enter data, you just need to click on the pencil symbol located in each of these sections:

For example, in the "Sites" block, you can add the URL of your web resource and its several most important headings or publications. Click on the pencil, after which you write in succession the text of the link and the link itself:

Well, and so on. In each of the blocks, it is also possible to configure access to the information provided there, that is, to determine the circle of people who will be able to view it (“Only me”, “Everyone”, “My circles”, “Extended circles”):

Here the question may arise: what does the item mean? "Expanded Circles"? I will explain the essence of this group of people on simple example. Let's say Vasya is in your My Circles group, and Slava belongs to Vasya's circles. That is, you are not directly connected with Slava. However, Google keeps track of such chains in order to generate a list of supposed acquaintances.

Selecting an item from this list "Other", you can produce fine tuning access:

Here it is possible not only to select circles, but also separately users by ticking them, as well as find people for whom access will be allowed, but who do not belong to any of the circles (use the search bar for this). In addition, you can delete an already selected circle or person by clicking on the corresponding cross.

On the same page "About Me" there is an opportunity to view a collection of albums, which include all images uploaded to Google services (Picasa, Blogger, Google+):

Well, using the button with a plus located at the bottom right, enter those your contact details, which you consider necessary to enter (telephone, e-mail, chat, home address). For them, of course, you can also configure access.

So, with setting up a general Google profile, which is located on the "About Me" page, we seem to have figured it out. Now back to your own Google plus profile web page, where you can also configure a few things. To do this, click on the button "Edit Profile"(see the ninth screenshot from here upwards):

From here, you can also upload a photo and cover image, as well as add and edit a description. Well, there are options that can be configured specifically for the Google plus profile, for example, specify all or some of the Google+ communities in which you are a member by filling in the necessary checkboxes. Once saved, they will appear on your profile.

Now let's go directly to practice and see how we can send messages or announcements of site articles, which for webmasters is one of critical aspects SMO promotion (promotion of the project in social networks).

Before proceeding, I would like to say the following. You can submit your entries both on your profile page and in any community in which you are a member. You can select a community on a topic that interests you and join it by clicking on the appropriate link from the menu on the left in your Google plus profile:

You can immediately join one or more of the communities recommended here by clicking on the button of the same name, or first evaluate its content and membership by clicking on the link as a result of clicking on the picture, and already there if you wish to join it.

In addition to the recommended ones, the page also contains those communities that you have already joined (the "Subscriptions" tab), as well as those that you own ("My"). By the way, it is in the “My” tab that you can very quickly, without “departing from the cash register”, create a community on any topic, and even more than one:

Here you can configure the type of Google plus community (open or closed), request to join (that is, the user will have to get approval from the owner, that is, you). It is also possible to configure additional actions:

That is, will posts be moderated before they are published and will the content control option be applied, which, as I understand it, involves the use of advanced filters to filter out spam (fight the spammers!).

After clicking on the “Done” button, you will immediately be transferred to the web page of the newly minted community, where you, as the owner, can make other settings (say, add thematic sections), as well as use the tools for its promotion.

There are options that allow you to invite users, talk about creating a community on Google Plus, Facebook and Twitter, and publish the necessary links. In general, a good kit for promoting both the community itself and your related web resources.

Now I want to talk about one more option that appeared in Google plus relatively recently. It's about the ability to create collections, which are a great tool for organizing all your posts into thematic sections. To create a collection, click on the plus located on your profile page:

Enter the name of the collection and its brief description (within 80 characters), and also set the degree of access (by default, entries will be visible to all users). You are even able to customize your own:

There you can include circles, individual users, and even people who are not included in any of the circles, that is, by analogy with what we looked at in the general profile settings (scroll up to the eighth screenshot).

After the required number of collections has been created, you can start publishing thematic posts in them. By the way, the time has come when we need to figure out the nuances of sending your messages to Google+.

In the form that appears, enter the text of the message:

It is also possible to attach a photo and a link to the message. There is even an opportunity to stir up some kind of poll and report on the upcoming event.

To create an invitation to an event, go to the tab of the same name from the menu on the left. There, in the settings, set the theme, specify the name of this action, its beginning, end, add it to the list of those to whom the invitation will be sent, etc.

As soon as you insert the link, an instant generation based on the metadata will occur and the image associated with the article, its title and description will immediately appear:

If you suddenly didn’t like something, or you mistakenly entered the wrong URL, click on the cross located on the right with the inscription “Delete” and you can repeat the operation. The icon on the opposite side allows you to download another image from among the available ones.

By clicking on the icon with three vertical dots in the upper right corner, you can set up a ban on comments or on the appearance of this message in other feeds:

In order to send the current announcement, click the "Publish" button. After publication, at any time you can edit the entry up to its complete removal. To do this, move the mouse cursor to the upper right corner, where the same icon with the same dots is located. Clicking on it brings up a list of possible corrective actions:

At the very bottom, there is an option to insert comments for all readers who will read this message, including you. Also, everyone can rate your masterpiece by marking it using the Google + button. Similarly, you can tag other people's posts.

In addition, if you wish, add an image, any link, and share a link to this entry on Google+, Facebook and Twitter. After editing, click the "Submit" button.

In the process of narrating, I to one degree or another touched on the sections "Feed", "Collections", "Communities", "Profile" and "People" from left menu. Now let's continue and go over, as far as possible, the rest of the functionality of this social network. There are many useful and interesting things here. But everything is in order.

"Events"- A little higher, I already mentioned the possibility of creating an invitation to an event (it can be a party, conference, dance evening, etc.), adding it to the message. Such invitations can be very beautifully designed and immediately attract attention. Google + allows you to automatically upload the photos taken by the participants of the event into a single online album. A short video on this topic:

"Alerts"- here you can get acquainted with the actions of other users of the social network relating to your person. For example, someone who gave a “+1” rating to one of your posts or posted a new announcement in a community of which you are also a member.

"Settings", which allow you to fully optimize your Google+ profile for your needs. By default, they are very well thought out and are already selected for the standard user (I, in my opinion, did not change anything here). However, you can edit any of the items at any time if the need arises.

This includes general settings for photos and videos posted to Google+, profile, feed, alerts, location sharing, and privacy. Here are present additional settings, as well as those related to the recommendations of friends and the target audience.

Well, in the same section, you can delete your account (profile) Google plus if you suddenly need it. How? The delete link is located at the very bottom of the web page.

Another interesting option "Hangouts", which allows you to broadcast video, as well as see ongoing video meetings in live, was previously a part of the Google+ social network and was also available in the left menu of the Google plus profile.

Now, as I understand it, the status of Hangouts has changed a bit, and now it is a full-fledged Google product, which is available at a separate address, like all other services. By the way, you can also use the services of this service and organize, if necessary, for example, a video chat, inviting people from your circles to it. All this is in the spirit of modern realities.

So, your personal Google plus profile has been created. But, if you want to promote your brand, product or service using this social network, you can create a business page, making it easier for customers to find your company on the Internet. To do this, scroll your profile page to the very bottom, where a completely inconspicuous link will be located on the left:

Click on it, as a result of which you will be redirected to the brand page creation section, where you come up with and enter its name:

You can first visit the help section on the provided link and get acquainted with the details if you suddenly have any questions. After clicking the "Create" button, a window will appear in which you will need to include your freshly baked +page:

Before you do this final step, you can read the terms and conditions of use. Of course, their content is standard and the same for all users, but, perhaps, in your case, some points will be unacceptable.

The created plus page will have its own address. For example, I give the URL of the profile of my + page (in the form it will look like for other users):

It can be converted in the same way as the url for a personal profile, I talked about this above. After modification, it acquired this form:

So, now you have not only your personal Google plus profile, but also a professional one for brand promotion. In principle, the settings and options + pages are similar to the main ones, you can also account enter data that will be useful when promoting the site, as well as publish posts, photos, videos, create circles and collections.

However, there are also significant differences. In the upper right corner there is an icon depicting a + page or a photo or avatar if you have already installed them. By the way, from here you can also go to all the accounts you created, your personal Google plus profile and brand pages. There is also a link "Settings + pages":

If you click on this link, you will be redirected to the section in which basic information about the brand page, and where you can make a variety of settings, some of which may be very useful in the future.

I draw your attention to the fact that simultaneously with the inclusion of a business page, not only a profile in the Plus will be formed for it, but also shared brand account on Google, to the settings and removal of which you will proceed if you use the links "Change account data" and "Delete account" respectively:

It is also quite possible to invite assistants by setting up access rights for them, who will track the necessary information and develop the brand:

The initial work has been done. Now you can go further in terms of development and promotion of your plus page, using numerous tools, and publish interesting materials on it so that users mark it with pluses as often as possible, repost it and add it to their circles.

How to download the Google plus app for Android for free

Time flies, and information technology is rapidly developing along with it. Now it is impossible to imagine life without mobile devices, which play an ever-increasing role. Therefore, almost all major services and social networks offer versions of their products for tablets, smartphones, and phones.

In this sense, Google is no exception. Its specialists have developed a special application for the Android platform, and the functionality of Google+ in this case is practically not inferior to the set of features that are available to PC users:

You can download Google plus for Android absolutely free from the official service Google Play(why is it important to use only official sites for this?) directly and install on your device:

It seems that's all for today. I hope that all the main aspects of registration, profile settings and the procedure for using the Google+ social network have been sorted out, and you have practically no questions left. If, nevertheless, some detail remains a mystery to you, please contact via the comment form. Good luck to all!

It has recently gained immense popularity (40% of Runet search traffic belongs to Google) due to its versatility, ease of use and a huge set of auxiliary tools and services. All these qualities brought this search engine leaders in such services.

One of the successful developments of the company was the Google+ project. This is a model of a social network that allows participants to unite depending on their interests, hobbies or any individual events, allows video meetings, online chat and mobile mode. Its main difference from similar social networks is the relative simplicity of the registration process and the minimum provision of the necessary information. To date, there are more than 1.8 million Runet users who have an account in the Google+ service.

The basis of "Google +" and the main principles of work was the possibility of creating so-called social circles, or interest groups. In other words, this is the formation of communication, where participants unite in one cluster and independently determine which of the participants will get access to this or that information, files or applications. The service is also useful to those users who, due to the nature of their profession, can and want to share their product with potential consumers of services or other material.

1. How to sign up for Google+

Registration in the Google+ service begins with the creation of an account in the general Google system. To do this, you need to sign in at https://accounts.google.com/SignUp and fill out the form with the relevant information. When registering an account, your Gmail email address is generated, this service is developed by Google and is included with all Google applications. You should pay attention to the fact that when registering, you can use a different email address from other mail services. In this case, the form will undergo minor changes.

When you create an account, you have the opportunity to use the services of many Google services without additional registration.

After successfully creating an account, the user has the ability to add their photos, change their contact information, edit the calendar of scheduled events and join various communities, or circles, as described earlier.

2. Search and add friends on Google+

Adding to the circle of friends is carried out by searching for them by last name and first name in the corresponding search section. It is also possible to find colleagues in a certain field of activity or for specific life events, for example, it will not be difficult to find your classmate by first indicating the school and region in which you studied together, or by the name of the company where you have ever worked, it is possible to find your familiar colleague.

After you have found necessary person just click on the mouse button in his profile on "Subscribe" or "Add to circles" and you can start chatting with your friend, colleague or classmate.

3. Create and manage circles

It is not difficult to create a circle of interests of communication. To do this, in the same section "People" go to the subsection "My Circles" and by clicking the "+" icon create a circle of interests. By default, 4 types of communities are provided - "Family", "Friends", "Acquaintances" and "Subscription". The names of these circles can be edited, for which you need to click on one of them and click on "Change Circle" to enter the desired name for it.

In addition, in the "People" section, it is possible to track in which of the circles you are a member of other users.

You can add friends to any of the circles by simply dragging the person's profile to the selected circle, and the convenient function of importing contacts from other services will allow you to quickly replenish your circles of friends.

An interesting application "Change Circle Images for Google+ Plus" will allow you to diversify the graphic selection of circles and add zest to your account by selecting the appropriate pictures to highlight a particular circle.

Privacy management allows you to hide your information from unwanted social circles and limit, for example, only the availability of a phone number or email address. The level of publicity of information about the user is set directly during registration.

4. Managing your own profile

Making your own profile allows you to make your identity on the network unique and easily recognizable. Visualizing you as a conversation partner begins with choosing a photo of yourself that will be reflected on your friends or colleagues. To do this, move the cursor to the location of your photo and click on the "Change profile photo" button to select the appropriate photo. In a similar action, you can change the background of your profile, or the so-called page cover.

After setting the desired result, it is possible to see how your profile is reflected by other users, for which, in the upper left part of the screen, check the box next to "..for everyone" in the "What my profile looks like" section.

In your profile there is a convenient function for managing surveys among members of a particular circle. By asking questions, you will be able to determine one or another inclination of your friends to certain interests, and depending on the results obtained, it is possible to move them to other, more suitable circles, which gives you the opportunity to filter topics for communication.

The Google+ service allows you to follow the ongoing events in the world in the "Feed" section. Your friends can share information of interest to them and leave feedback. It is possible to subscribe to news resources depending on your interests and social circle. This principle is used in Twitter and has proven to be the most functional and effective method obtaining information.

The ability to filter news from certain circles allows you to keep abreast of events only on topics that interest you, without clogging up the information space with other publications. Also, to avoid congestion of the feed, it is possible to set the maximum amount of news both from a certain circle and from the entire feed.

Additional features allow you to post excerpts or a full news feed from your Google+ account on your site. Obtaining a code for posting a post on a site page is possible by clicking on the icon with a pointer in the post and selecting the required item from the menu.

The ability to translate both the entire news feed and individual entries provides a relatively fresh addition to the service - Google Translate for Google+. The dictionary database of the Google Translate service is used for translation.

6. Chat via Hangouts

The Hangouts section gives you the ability to share your photos, short messages, and have video calls with anyone with a Google account. If your friend does not have an account, they will be sent an email with an invitation to hold a video meeting. You can watch the best video broadcasts live and leave your comments. It is possible to communicate with several users.

Communication options between users using Hangouts features:

• chat (traditional opportunity to correspond with your interlocutors);
• videoconferencing (communication using a webcam);
• phone calls;
• short messages;

During video conferences, it is possible to take screenshots, for which you just need to click on the appropriate button at the bottom of the screen and share them with your friends or post them on your website.

7. Photos on Google+

Google+ allows you to auto-upload and save your photos and videos taken with a mobile device or downloaded from desktop computers and laptops. By default, photos can be accessed only by the owner of the account, but based on the access granted, other users of the service can also view the contained material.

Pictures that are uploaded manually or using an automatic service can be edited in terms of sizes - standard and original. The former are more suitable for posting on the Internet, and the latter for printing. It should be noted that photographs standard size it is possible to upload to your account in an unlimited number, unlike the original photographs. This is due large sizes source files.

Users with whom you have shared access to your photo collection have the option to download photos, but it is also possible to set a ban on downloading by the copyright holder, in which case the photos will be available only in view mode.

The toolbox has the ability to add a variety of effects and edit photos, which adds to this service the functions of a small graphic editor, and the photo search function will allow you to determine the location of the photograph.

Universal sign-in with your Google+ account
The Google+ developers have made it possible for account holders to log in and log in to third-party sites without registering on them, using the information contained in the Google+ account. This, first of all, saves the user's time and eliminates the need to fill out lengthy registration forms again. Such third-party sites include other social networks, gaming or information sites, resources containing music or video content.

8. Google+ Security

The Google+ service has multi-level protection of the information contained in the member's profile, as well as dynamic protection of the password and other unique account components. You can change your password at any time.

Two-step authentication when logging into your account is another confirmation of the administration's emphasis on security in the information field. This function is not provided by default, but is activated at the request of the user. The mechanism of two-step authentication is, in addition to specifying the login password, entering the received code on the mobile phone as an additional password, which makes it possible to verify the user's authenticity.

The service also offers to set this or that computer as reliable. This feature provides for the absence of the need to confirm the password each time you log into your account, but the user must be sure that only he has access to this computer, otherwise the administration is not responsible for the safety of information.

Personal data management and account operations
Data management allows you to personally manage certain settings of your account, choose the optimal formats for a particular application and the amount of available space for storing information. For example, when registering, a user is given a free limit on the amount of content (15 megabytes), but if desired, there is an opportunity to increase this amount, but this service is already in the paid section of the service - the “change tariff” function.

It is possible to delete your account, but this procedure should be treated with special attention, since the information and contacts contained in the account disappear forever, and existing pending financial transactions must be closed.

It can be concluded that "Google+" today is a very powerful service with a variety of tools and functions. Google developers and administration are constantly replenishing the portfolio additional features and improve existing tools.