Composing social networks pros and cons. Internet life good or bad

Within the framework of this article, I am not going to consider the acting of the actors of this film and go into the vicissitudes of the real relationship between Mark and the Winklevoss brothers. In this article, I will touch on the very concept of "social network". Does it bring good or is it a tool of the Evil One to enslave our souls.

First, let's figure out what social networks were originally created for. Zuckerberg saw this as the idea of ​​connecting people in one place with the ability to exchange messages and view photos. The goal was good and (Oh, miracle!) It worked. Today, Mark is one of the youngest billionaires from around the world. Well, the flag is in his hands. Let's now take a look at Twitter, it differs in functionality from Facebook, but also carries a certain positive idea of ​​expressing one's thoughts for everyone. For this Jack Dorsey honor and praise! But for the further writing of the article, I chose the notorious brainchild of Pavel Durov "Vkontakte". Oh yeah! Here is where to roam thoughts. Get ready for the fact that I will simultaneously praise and also smash to smithereens everyone's favorite little world of VK.

Why Vkontakte should be closed?

Now catch your breath, and make your indignant eyes return to normal. I am not going to push slogans and manifestos in favor of shutting down this social network. No. I will only highlight those reasons that adversely affect us and those who are slightly weaker in mind and hormonally unbalanced. I think that no one will object that VKontakte hang out mostly kids from 10 to 18 years old. But what they can pick up there is beyond description. As everyone knows, nonsense spreads on the Internet much faster than in real life. And what's more, a solid part of the population of our country begins to become infected with such garbage, like trolling. Various stupid ideas hover around Vkontakte and they simply eat up developing minds. It is precisely because of the fact that our nation is not corrupted more than ever that it is worth closing this social network.

But! There's no way around this without a "but". Let me say a few more grandiloquent words. Even if Vkontakte is closed, then all the irrepressible activity of our youth will pour out in some other way. Perhaps it will be a different social network, or everyone will return to the yards again to drink beer. What can be the way out, if everything is so twisted? And this: everyone is responsible for his own future and for what he wants to become. Develop your personality and don't be influenced by the masses.

Is there any benefit from Vkontakte?

Despite what I described above, not everything is so bad. Vkontakte is only a way, but good and bad are created by people and have an impact only if you let all this nonsense or, conversely, useful information into yourself. Thus, each of you decides for himself to believe him or not, whether to follow the ideas presented or let them pass by the eyes, ears and other senses. So, discarding all the negativity, let's see how a social network, in particular Vkontakte, can be useful.

1. Chat with friends.

This is the very idea for which social networks were created.

2. File sharing.

The main thing, of course, is viewing photos. This also includes vidyuhi, music tracks.

3. Promotion of your site.

For me personally, this is the most important plus. But more on that below.

There are many more benefits, but these are the most obvious. I, as the author of the blog, would like to describe how to use the described social network in order to promote your site.

Promotion of your site Vkontakte

Since my blog is aimed at beginners in the blogosphere, I cannot but touch on the topic of promoting my site through the above mentioned social networks. There is something to use here. Here are the methods I use and which you can apply to your blog.

- Posting to your page.

And it's very helpful. If you have a lot of friends on Vkontakte, then surely some of them will view your blog if you post announcements on your wall and talk about it. I will say from personal experience that it was through this social network that I received my first visitors. I launched my blog on April 12, 2012, and April 27 was my birthday. Here it coincided successfully and I posted the announcement on my page in time. Cunning, of course, but it worked and just a 2-week blog got its first uniques.

- Vkontakte community

This social network provides such an opportunity - to create an interest group on any topic. The idea is simple: for those who very often sit on Vkontakte, it is much easier and more convenient to check the news, so to speak, without leaving home, that is, from the social network. By joining a group dedicated to your blog, he will be able to learn about announcements in a format convenient for him. By the way, I also have such a group, or rather a page. You can go to it by clicking on the corresponding icon in the sidebar.

There are, of course, more ways to use Vkontakte for promotion, but the ones described above are the most accessible and easy to use. Purely for information, I can give a few more examples of using this social network to attract visitors:

— Video- the benefit of this social network contains its own video hosting. You can create videos with a link to your web resource and post it in your group or on the wall of your page.

— Applications- But this method is suitable for those who are familiar with flash technologies. Such applications are very popular on Vkontakte and can become a stable source of a not frail number of visitors.

— Audio- If you correctly approach this issue, then you can use this path, for example, create audio courses or podcasts. If they are not a significant source of visitors, they will spark interest in your web portal.

— Advertising- Well, of course, not without it. By buying yourself an advertisement, you can attract new visitors to yourself. In this method, Vkontakte acts only as an advertising platform and nothing more. The audience for this system is quite extensive, so if you have extra money, then it makes sense to try this method.

So what's the bottom line?

And this question is perfectly relevant here. Having smashed Vkontakte to smithereens at the very beginning of the article, and then highlighting the significant advantages, you are wondering what I am getting at. If you put the question point-blank, demanding a clear answer “Yes” or “No”, then my opinion is this: I am “For” social networks. Yes Yes! It is not Vkontakte that makes people dumb, but people become dumb under the skillful use of this social network by other people. That is, those who spread all that shushara that crawls into our monitors achieve their results, no matter how insulting it may be. They zombify with their advertising banners, trolling, memes, the Adonka language, and social network visitors are led to this and open the doors themselves and launch this heresy into their brains. Folks, don't let yourself be fooled!

If you are not malleable and have been able to isolate your brain from extraneous influence, then use this tool to your advantage. It is unreasonable to completely abandon Vkontakte, as well as Facebook, Twitter, Livejournal, etc., since these systems can and should be used to develop yourself and your projects. Turn the tool not to your own detriment, but to your advantage.

I think my position has been clearly stated in this article. I hope you will react adequately to what has been written and do not rank me among some anti-globalists. I am fully aware of what I wrote. Everything is as it is in reality, without pretense ... And now relax. I finished the article and I just want to say goodbye to you until the next post. Bye, bye, my die friends!

Disputes about the advantages and disadvantages of social networks do not stop. Someone considers them a great way to relax, pass the time, and someone uses social networks to work and earn money. Over time, it becomes more and more difficult to say goodbye to the account. Most often, social networks are platforms not only for self-realization, but also for demonstrating one or another success.

Variety of resources

What are the main pros and cons of social networks? Such popular Internet sites as Odnoklassniki, VKontakte, Facebook, Twitter, Instagram, YouTube and many others can really be of great benefit if used correctly. Social networks are a free resource where you can share information, photos, messages, music, various files with friends or subscribers. They can be specific or generic.

Social networks are used for communication, acquaintance, exchange of media content, for the publication of reviews and reviews of goods or services, for collective discussion, author's notes, social bookmarking, exchange of opinions. The most popular are networks for sharing content and communication. Today, their availability is determined by free registration and great opportunities. In a personal profile, you can publish any photos and messages that do not contradict the policy of the site, as well as promote your account, engage in advertising and business.

The audience

Are there advantages and disadvantages of social networks for users of different age categories? Today they are available to everyone, regardless of place of residence and age. Most often, such popular sites as VKontakte, Instagram and Facebook become a place for young people to communicate. "Odnoklassniki", "Twitter", as well as social networks of interest, attract users of middle and mature age. Basically, the audience of social networks is teenagers, young people and girls who are interested in spending their free time on the Internet.

Advantages

It is difficult to imagine a teenager who is not registered in one or more social networks. They become a place of communication, dating and entertainment. Are social networks dangerous for children? Let's take a closer look at the pros and cons of these free sites. Their benefits typically include:

• Ability to communicate with friends and colleagues at a distance; search for lost contacts and new acquaintances.
• Social networks are used as a tool for self-development, learning foreign languages, reading interesting books, listening to music. In this regard, the potential of such sites is endless.
• Social networks are becoming a place for learning, searching for scientific and other literature.
• With the help of social networks, you can promote and develop your business, for example, create your own online store. Running a public relations campaign is difficult, but the main thing is to start. And in no case, do not give in to difficulties.
• Such sites are a powerful source of useful information.

Flaws

Advertising

What are the pros and cons of social media advertising? In fact, selling goods and services on the Internet has become a good business for many companies and individual entrepreneurs. Today, millions of users are registered on social networks, so it is foolish not to take advantage of the opportunity to make money here. Advertising plays both positive and negative roles on these sites. With its help, you can increase sales, find sponsors, attract attention, help the buyer find the right product at a bargain price.

However, such free Internet sites with an endless number of advertising posters in the profile impose many unnecessary offers on users. In popular networks, there are more and more advertising groups, as well as profiles of real people who offer their services or products. Protecting yourself from advertising on social networks is almost impossible. On the other hand, no one forces you to become a buyer. No matter how many pros and cons social networks have, advertising will always be where there are many potential buyers.

Employment

Social networks have become not only a place of communication, but also a profitable business. Are there obvious pros and cons to social media? In short, we can say that they flow from each other. Perhaps their main advantage can be considered employment. It is no longer interesting to spend time aimlessly on the Internet. Most users are trying to earn. Remote business is increasingly attracting professionals, students and even teenagers. Group administrator, moderator, copywriter, designer - these are far from all the vacancies that are popular today. Now the time spent on the Internet can be turned into profit. It can be both additional and main income. The main thing is to be in search and move towards the intended goal. Social networks are always if they are used correctly.

Income

Free Internet sites have a lot of advantages. There are also disadvantages to social networks. The main advantage for businessmen, entrepreneurs, bloggers and those who promote their profile or group is income. It is the opportunity to double or triple earnings that attracts users of social networks. However, in order to make a profit, you need investments (money, time, energy resources), a good start, basic knowledge and a great desire to work hard and hard. Income is generated by advertising (if the group or profile is promoted, there are many subscribers and friends), the sale of interesting, exclusive goods, photos, writing texts and much more. The way of earning directly depends on the skills, knowledge, goals and the availability of free time.

Removal

What are the pros and cons of social networks? One of the main advantages, according to users, is the ability to delete and restore an account. The absence of a personal page gives a sense of freedom, and also does not take up precious time. If social networks are not a place for earning money, advertising, promoting goods or a website, you can safely say goodbye to the social network. Communication with classmates, friends, relatives is easy to transfer to reality, as well as to use alternative methods for correspondence.

Pros:

What can explain the growing popularity of social networks?

First of all, of course, it is boundless communication. You can talk with friends from all over the world without leaving your home, limited only by the cost of Internet traffic. It is already difficult to imagine how to keep in touch with many acquaintances without the help of social networks, and well-built relationships with people always help both in life and at work.

3) Thanks to the growing popularity of social networks have become a real trend. Not only is it trendy to be a user, but networks allow members to always stay up to date with what is happening. Think for yourself how much news we get from them! Someone got married, divorced, gave birth to a child, went to the hospital, went on vacation ... you have to be "in the know."

4) Thanks to social networks, a person feels like a part of a social group, not obliged to make any efforts for this. Of course, often this is just an appearance, and a user with several hundred virtual friends can be completely alone in real life and see nothing but a computer ... But no one knows for sure.

Minuses:

Behind the allure of social media, however, are some dangers that you need to be aware of. The most important disadvantage of social networks is the publication of personal information about a person in the public domain. Most networks collect much more data than is actually required for registration.

1) It seems to the user that he himself decides what to tell about himself and what not ... But you can’t leave photo albums empty. And how not to fill interests? In addition, the user cannot track if someone else posted a photo with him ... So, if you try, you can learn almost everything about a person through social networks.

2) Information about when, with whom and how much he communicates may be more important than the content of these conversations. With the help of programs that recognize a person from a photograph and allow us to find all the materials related to him on the Global Web, we can learn much more about a person than he wants to tell about himself. For example, I will say that in the United States, social networks are regularly used by the police to search for information.

3) Absolutely everything that we post on social networks remains there forever. Our comments and marks on photos remain even after deleting the account, and often even this very account cannot be deleted! Search engines also store all information in a cache when indexing, so there is no way to be sure that all unwanted content has been removed.

4) Advertising is a separate factor that speaks against social networks. It's not even that banners and spam are annoying: there are new ways to promote a product. Special people register in groups and communities, gain authority there and gradually promote their ideas among the members of these groups. It is from these people that it depends whether the new brand will become popular among the masses. According to the same principle, social networks are used to promote among young people, for example, right-wing extremist ideas.

5) And, of course, there are dangers of attempts to hack social media profiles. There are several types of hacks, but the most common are the so-called Backstabbing and Speer-Phishing. In the first case, compromising information about a person, for example, photographs or videos, are posted for free access, which can lead to serious consequences.

For example, in 2007 in the United States, a thirteen-year-old girl committed suicide after such a hack. And with Speer-Phishing, the user is lured to special sites (with addresses similar to the address of the social network or offering some services) in order to get the passwords of this user with their help.

We do not want to condemn or promote social networks, whether to register in them or not is the personal choice of everyone. But it seems to us that we should be aware of their features and dangers in order to avoid them as much as possible.

Can you list all the social networks that exist on the World Wide Web? I think that it is not possible to list all networks. And even if you set yourself such a goal and try to find all the social networks and make a list of them, it will take a lot of time. Therefore, we will not do this, but rather try to understand what they are for, what are the pros and cons of social networks.

And so, social networks unite user groups according to mutual interests and other parameters. With the help of these projects, you can find classmates, remember your old friends, make new acquaintances. In addition, social networks allow you to exchange information, as well as pass the time playing online games.

And now let's think, weigh everything carefully and highlight all the pros and cons of social networks.

Let's start with the positives. And so, one of the most important pluses - social networks make it possible to communicate. In addition, social networks contribute to the promotion of Internet projects. To do this, the truth will have to unite a lot of network users, that is, make them your friends. If this succeeds, and they really share your interests, listen to your opinion, then you can easily promote your Internet project and even promote your business. As you can see, the advantages are very significant, one might even say fat.

Now let's move on to the cons.. Social networks take up a lot of free time. Why is there free, sometimes even at work, social network users spend time at the computer, chatting with friends and playing online games. Every minute is a piece of our life. Let's say you decide to play in My World or another social network. As you know, time flies by playing games is not noticeable. You've wasted a couple of hours. What can be done during this time? Try to answer this question yourself. And now about such an important thing in social networks as finding friends. In fact, finding friends who really share your views and interests is extremely difficult. No, over time, of course, a small group of friends may appear, but this search may take months and even years. Therefore, as a rule, everyone is added to friends in a row, if only they were. However, such a list of friends will be absolutely useless. Now let's talk about communication. Users communicate on social networks. One said "hello". Another answered. The third supported. And so on and so forth. For such a conversation, in a group of friends, you can spend more than one hour. At the same time, such communication will look like useless chatter. Isn't it easier to talk on the phone or write a letter? And don't forget about live communication! Are there any other downsides to social media? I think it can be found.

Now try to answer the question, what do social networks give you personally, what benefits do they bring?

One of the key stages of the complex promotion of the project on the Internet is Social Media Marketing (SMM), which involves working with the target audience through social networks.

Why SMM is an important aspect in promoting a brand, how to work with it competently, and what needs to be done to make SMM marketing profitable, we will tell in this review.

What is SMM promotion in social networks

Hundreds of articles and reviews have been written about the fact that SMM is a profitable investment in business development on the Web, but many still do not have a clear understanding of how social media marketing works and what tools it uses.

The first thing to remember: promotion in social networks is the use of popular platforms Vkontakte, Facebook, Instagram, Odnoklassniki, Pinterest, Twitter to interact with the target audience, i.e. people who may be interested in your company's products or services.

Secondly, the start of SMM promotion provides for the implementation of three important aspects:

After two or three months, as part of the Marketing and Social Media service, you can also set up targeted advertising, which will significantly expand the “sphere of influence”. The point is that the announcement of the launch of a promotion in your company will be seen not only by public subscribers, but also by several thousand users corresponding to the age, occupation, and priorities of the target audience with which you work.

Benefits of SMM promotion

Some experts say that social media marketing is just as effective as contextual advertising , because you:

• work with a “prepared” audience;
• use an active social platform;
• use advanced technologies that speed up the publication and “sharing” of posts;
• adapt to the mood of potential customers;
• offer subscribers what they want to receive.

To get the consultation

after sending the application, our specialist will contact you

And this is not all the benefits of SMM that can be used to increase brand loyalty and awareness.

Personally, we are impressed by the fact that promotion in social media allows you to establish contact with the audience and promptly report the latest company news. And, if necessary, to find out the opinion of potential customers about new trends, the quality of a particular work or the type of posts in public.

In fact, you get an active focus group, and with its help you can adjust the work of the team.

How does this approach actually work? Let's say that you have prepared two or three logos for a legal brand, but it is difficult for you to choose one option, and you arrange a poll among your subscribers. They evaluate the color and stylistic solution, and vote for their favorite option. And, if there are disputes with the customer about the perception of the logo by the audience, you can demonstrate the results of the survey.

Another plus is that the promotion of services in social networks requires less costs. The budget, as a rule, includes paying for the services of a specialist, buying posts published in other publics in order to get new subscribers, SMM advertising and its competent setting.

Cons of social networks

But there are also disadvantages of social networks that should be considered before starting work. For example, you will not get an instant result, you do not have a 100% guarantee of the effectiveness of the chosen strategy, there is a chance to “damage” your reputation with one rude comment and get an “unsubscribe” for publishing advertising content.

These are the most dangerous "pitfalls", because of which you can lose both subscribers and worsen the brand's reputation on the Web.

To prevent this from happening, you need to communicate politely and calmly, and give reasonable and strong arguments to all offensive comments. And do not forget that if there is a publication plan, and it must be constantly supplemented, revised and expanded in order to keep the attention of the target audience.

Social media marketing

SMM marketing is an effective tool. The main thing is to entrust its implementation to a professional

And one more important question that you should deal with before you start working on VK, Instagram or Facebook: what is SMM marketing.

Social media marketing is a set of techniques and moves aimed at popularizing a brand on social networks through communication with subscribers on VK, Instagram, Facebook, and Odnoklassniki.

• preparation of copyright materials;
• placement of advertising posts;
• interaction with publics of direct competitors;
• communication with subscribers;
• crowdmarketing.

It takes time and patience to make social media marketing work.

And, if you place all the accents correctly, then social media marketing will give a good result. For example, it will increase the percentage of audience engagement when posts are not only viewed and closed, but also put “likes”, make “reposts”, participate in voting or prize drawing.

Now the question is: who to trust with social media marketing? If an SMM specialist can not only select successful memes, work with the audience and does not miss the time of publishing new posts, but also has studied social media marketing, then entrust this job to him. It is much easier for a person who “boils in this mess”, that is, leads groups on your social networks for a while, to find the right marketing solution than a competent expert who sees corporate groups for the first time.

Use social media marketing wisely, persistently and persistently, and most importantly - be patient, because you will see tangible results only in a couple of months!