Playroom. How to open a children's playroom. The main stages of a business plan

In this material:

It is worth drawing up a business plan for a children's playroom and starting a successful business as an entrepreneur in order to make a solid profit. Today, this problem of organizing children's leisure is very relevant. This service is a promising idea for a profitable stable business.

Business activity concept

A children's play complex is a place where kids and teenagers spend their leisure time. The opening of such complexes in a cinema, a large supermarket or a cafe to leave your baby here for a while has become a real salvation for many parents if they need to leave. In a specially equipped comfortable room, kids and teenagers can have fun under the supervision of adults.

This business is stable. Only in the summer season does the demand for this service fall, as the main flow of customers leaves the city. Parents willingly leave their kids in the playroom while shopping. How to open a children's playroom to become a successful entrepreneur? The profitability of a business increases when the range of services expands. You can invite animators to spend birthdays and holidays in the entertainment center.

The benefits of such a business:

• the services of such children's play complexes are affordable for any parent;
• the implementation of this business project does not require significant start-up capital;
• there are no problems with suppliers, accounts payable and receivable;
• specialized knowledge is not required to provide such a demanded service;
• the business is fast-paying;
• even during the economic crisis, the demand for this popular service does not decrease.

Business cons are minimal. On the initial stage it will be very difficult for a newcomer with zero reputation, since solid competition arises due to high demand.

Business preparation stage

To start the project launch, it is necessary to assess the demand for the service and analyze the competition in this segment. Today, this niche in the field of children's entertainment has not been fully mastered. The current situation in this market segment needs to be carefully studied in order for your investment in the entertainment business to turn into income.

Legal aspects of business:

1. It is legally necessary to register your entrepreneurial activity. You can found entity, create an LLC or register as an individual entrepreneur in the field of entertainment and entertainment activities. The preferential tax scheme, in which 6% of profits are deducted to the state treasury, is the most profitable.
2. A solid documentary base should be at the heart of your business. Authorized bodies have the right to conduct scheduled or unscheduled inspections. Such activities do not require licensing.
3. Before the full functioning of your entertainment business, it is important to obtain a package of necessary permits and documents in a timely manner. SanPiN 2.4.1.3049-13 contains regulatory requirements for preschool organizations that must be met.
4. There are no special requirements for the level of education and qualifications of employees. Each employee of your entertainment center must have a medical book.
5. After your request in writing, specialists from the territorial department of Rospotrebnadzor, the fire inspectorate, inspect the premises in order to issue permits or recommendations to the entrepreneur. An extremely important question fire safety.

Renting a room is a crucial moment:

1. The good location of the entertainment center is the main thing. Typically, such complexes are created at large shopping centers, the minimum area of ​​\u200b\u200bwhich should be about 30 m².
2. A lease agreement must be signed. The interior space must match regulatory requirements fire safety and Rospotrebnadzor. The bathroom must be located near the game room. In order for parents to be able to watch their children, partitions or interior walls can be made of transparent material.
3. Indoors needed natural circulation air, there must be enough space for playground equipment, so you need high ceilings. There should be no drafts in the playroom. Ventilation and good lighting are required.
4. The production of children's play complexes can be ordered by specialists. There are certain requirements for the placement of gaming equipment. Within the framework of the national GOST R system, certificates of conformity for the equipment of a play area for children must be obtained without fail. Security is a basic requirement for your center's play equipment.

Starting a business

Need a business plan for a children's playroom.

You can choose the direction of business:

1. A very large audience from teenagers to toddlers can be covered by a game club. When arranging such a room, you need to allocate several separate areas for children. different ages.
2. Children's corner in the form of a hairdresser or beauty salon. The target audience of such a game room will be girls who are interested in this type of leisure.
3. A children's playroom equipped with slides, labyrinths, a dry pool with balls, soft modules, cubes, ladders, and many different toys for boys and girls. This is the most profitable option for a children's corner, which is located in a large shopping center.

Playground staff

Recruitment should be taken seriously. The best option will hire 2 employees. Students or seniors can look after the kids in the playroom. They must be able to communicate with children and be responsible.

Calculation of business profitability

To start this entrepreneurial activity, start-up capital is required, so it will not work to open a game room from scratch. For 180-200 thousand rubles, you can buy 1 maze, designed for 20 kids. It can be placed in small room area of ​​30 m². Up to 70 children can be invited to a room of 60 m² at the same time, where an attraction is installed, the price of which is 1 million rubles. Monthly expenses for wages and maintenance of the room in the first case will amount to about 50 thousand rubles, in the second - about 100 thousand rubles. The payback period in both cases will be about six months.

This business activity related to the provision of services for children is very profitable.

All obstacles can be successfully overcome if the implementation of a business idea for entertaining kids is approached competently.

The children's playroom will become very profitable.

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"Alice. Return to Wonderland is not just an amusement park, it is a multimedia adventure! Here you can literally touch miracles, and they will come to life. The world-favorite fairy tale is combined with interactive projections and augmented reality technologies. In the park, you can do whatever comes to mind: break teapots with hedgehogs, run on buttons and draw with giant pencils - in general, perform miracles. From such creative madness, children will be delighted! The park is designed for children from 5 years old.

Address: Moscow, Central Children's Store on Lubyanka, 4th floor, Rocket Hall. Theater passage, 5/1. Metro Lubyanka

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Kidburg at the CDM

Children's city of professions "Kidburg" is a small model of the real world for children from 1.5 to 14 years old. Here are the mayor's office, post office, labor exchange, port, hospital, Ministry of Emergency Situations, television and radio studios and other institutions, without which it is impossible to imagine a modern metropolis.

Address: Moscow, Teatralny proezd, 5, Central Children's Store on Lubyanka. Metro Lubyanka

Amusement park "Cosmic"

Cosmik - Afimall is a children's play center with video simulators, video games, attractions, a labyrinth and much more.
While the kids are playing in the maze, parents can watch them on any touchscreen device. Images of surveillance cameras installed in the Cosmic-Afimall City maze can be broadcast and viewed through the interface on any device.

Address: Moscow, Presnenskaya nab., 2, Afimall City shopping and entertainment center

HAPPYLON Pirates Park

The theme park "Happylon" in the shopping center "Vegas" is a huge pirate island of entertainment on two levels. There is an intricate 5-tier maze, carousels, rocking chairs and bumper cars for children, attractions of varying degrees of extremeness, slot machines and video simulators, animation.

Address: Moscow, 24 km of the Moscow Ring Road, intersection with Kashirskoe highway, shopping center "Vegas"

Virtual reality amusement park “Virtuality”

In total, the park features more than 20 various types attractions. The most popular of them are mixed reality VR games. The player, being in a real game space, with the help of virtual reality glasses, is transferred to a fantastic story. Unlike the usual VR games, not only vision and hearing are involved here, but also tactile sensations, which makes the immersion effect absolute.

Address: Moscow, Prospekt Mira, 119, p. 55, VDNH

Play-learning park “Kidzania”

"KidZania" is a mini-city where children can try themselves in various professions. A child can temporarily become a surgeon or a policeman, a reporter or an architect, a pilot or a firefighter. There is a central square and various models transport. Children can drive through the city by bus or rent a car.

Address: Moscow, Khodynsky Boulevard, 4, Aviapark shopping center, 4th floor

Adventure Park “Zamania”

Family adventure parks for kids of all ages and their parents. There is a climbing wall, football field, labyrinths, trampolines and tubing. There are also two zones designed for the smallest. In the baby part of the park, more active children can spend time, and for calm philosophers there is a separate room for quiet games.

Address: Moscow, Ryazansky pr-t, 2, bldg. 2, shopping center "City", floor 2

Museum of Optical Illusions

it new format museum, where photography is not only not prohibited, but is also an integral part of viewing the exposition. Museum visitors are not just spectators, but full participants in the paintings. Here everyone will find something especially close to him, because the paintings cover the most interesting topics for humanity. The Museum of Optical Illusions is open to viewers of all ages without restrictions. The exposition is a 3D-pictures, which were painted by the best artists of the country.

Address: Moscow, Prospekt Mira, house ownership 119, building 55

Castle of children's quests “Viva”

Viva is a magical castle that keeps many legends and secrets within its walls. The interior is reminiscent of the Middle Ages and magical duels. Ancient stained-glass windows depicting knights and princesses, an antique chandelier with candles, a royal throne, mysterious twilight and statues of gargoyles. There are several floors and many rooms where amazing adventures await the children. And every corner, turn and staircase is the unknown and new traps. The spaces of the castle are easily transformed for different thematic programs. Interactive children's quests are designed for children aged 6 to 12 years.

Address: Moscow, st. Krylatskaya, 15/4

Rope park “PandaPark”

The 3-level all-weather PandaPark Activity Center is located in the Riviera shopping center. All entertainment and routes of the center are intended for joint visits by parents and children from 3 years old (height from 110 cm), children from 125 cm and adults. Visitors are waiting for 11 routes at a height of 9 meters, about 100 obstacles, a 70-meter "trolley" route, a baby zone 0+, an attraction "Jump", a 4-level attraction "Labyrinth" 8.5 meters high with slides, dry pool with balls and soft building modules.

Address: Moscow, st. Avtozavodskaya, 18, SEC "Riviera", 3rd floor

In many large hypermarkets and shopping and entertainment centers, children's playgrounds are appearing, and they are in great demand. Parents are happy to leave their children there to calmly walk around the store, and children are no less happy to stay among the new bright toys in the company of a friendly teacher and other kids. Farewell, whims, fatigue and spoiled mood!

At the same time, parents are ready to pay for the opportunity to make purchases or sit in a cafe without hassle. And if you have already thought about how to open a children's playroom, the main thing is to find a suitable shopping center, where children's leisure is not yet organized in any way.

Starting a business

If the most important condition is met - you managed to find a shopping center or other busy place with a lot of people and shops, salons, entertainment venues, etc., can be considered the basis for successful business laid down. In small towns where the children's entertainment industry is not very developed, not only visitors to the selected shopping center, but also residents of nearby houses will be happy to use the services of such a room: leave the child for a couple of hours, knowing that he will have a great time, and calmly go to that the hairdressing salon is a dream for many young mothers.

Licenses for this type of activity are not required; permits from the fire service and Rospotrebnadzor will also not have to be obtained. However, when preparing the premises for the reception of small clients, it is necessary to ensure that it complies with the sanitary standards adopted for preschool institutions.

There are also no special requirements for the education and work experience of educators. As you can see, opening a game room is not so difficult. However, here there are some nuances that you need to know about in order for the enterprise to be profitable. Let's consider them in order.

How to choose and equip a room for a children's room

Successfully locating a room inside a shopping center is no less important than choosing the right shopping center itself. Usually such sites open next to the cafe.

Good lighting, ventilation, lack of drafts - all this is absolutely necessary. There should be a toilet close to the room.

A prerequisite is high ceilings, because you will need to place gaming equipment (you can order gaming equipment, for example). It is better to make the walls of the room transparent: parents will be calmer if they can watch the children, and cheerful frolicking children are the best “live advertising” for this institution.

The minimum allowable floor area for a children's playroom is 30 sq. meters. Most often, it is possible to agree with the owners of the center on preferential rental rates: as already mentioned, this is also beneficial for them.

colorful toys

Of course, for such a room there is nothing more important than equipment and toys - little visitors should stay there with joy and delight, and for quite a long time.

So neither a labyrinth, nor a pool with balls, nor a swing, nor a trampoline will be superfluous - outdoor games can captivate children for a long time. Equally important is the opportunity to change the type of activity, to switch to quiet games, so tables with coloring books, pencils, plasticine, board games are also needed.

You will also need convenient lockers for children's things, where you can leave outerwear and shoes. If the area allows, you can install chairs or a sofa for parents.

The main requirement for toys and equipment is, of course, safety. You need to purchase it only from trusted suppliers. Everything must be made of environmentally friendly materials and comply with GOST.

Game room staff

When recruiting employees for a children's playroom, it is not at all necessary to require a diploma of pedagogical education from them. Both a pensioner and a student can be hired for this job if they know how to handle children and are responsible enough. But educators will have to issue health books - this is a prerequisite.

The job responsibilities of a nursery educator include:

• maintain order in the room;
• monitor the health of gaming equipment;
• organize children's leisure time - sculpt, draw, play games with them, read books to them
• continuously supervise children and ensure their safety.

Consumer corner and important rules

The game room should have a consumer corner where the following information should be placed:

• company name and mode of operation;
• details of the organization;
• price-list;
• information about employees who look after children;
• list of services and rules for their provision.

The rules should be discussed in more detail. They need to be developed taking into account all the details and specifics of the organization and placed in a conspicuous place so that each parent can easily get acquainted with them.

For example, according to sanitary standards, children preschool age can stay in the game room for no more than four hours if meals and sleep are not organized there. This must be included in the rules, and parents must know no later than what hour the child must be picked up. In order to avoid disagreements, the time of the child's arrival at the site must be recorded in a special journal.

It is equally important to ensure that the children who come to the playroom are healthy. So if parents want to leave a child with obvious signs of illness (runny nose, cough, rashes), the teacher not only can, but must refuse this: the organization is responsible for the health of children. Because the medical workers there is no playground and it is not possible to conduct an examination of the child, such a refusal is lawful and does not violate the rights of the consumer.

Another important point that should be included in the rules: if the child violates the order or aggressive behavior, the parents must immediately pick up the child at the request of the caregivers.

Expenses and income

How much it will cost to open a game room and how soon it will pay off, primarily depends on the size of the room. On a small area (30 square meters) you can install a labyrinth costing 200-230 thousand rubles, the capacity of such a site will be 15-20 people. Taking into account monthly expenses (rent, maintenance of a room, salaries to employees), about 50-60 thousand rubles, an enterprise can pay off in about six months or a year.

If the area of ​​​​the room is twice as large, it is possible to install attractions and playground equipment for children of different ages. According to sanitary standards, one child should have at least 1 sq. meters of area, so that 50-60 children can be on such a site at the same time. Of course, in this case, more educators will be needed.

The cost of equipping a large playground will be from 1 to 1.2 million, however, in this case, the income will be higher, and therefore such a playroom will pay off in approximately the same time as a small one.

To increase attendance, you can reduce the minimum time a child is in a group to an hour or even half an hour. During low demand hours (for example, in the mornings), discounts can be provided, and on weekends and holidays make the stay of children in the playroom, on the contrary, more expensive. As a rule, the prices for the service range from 100 to 200 rubles per hour.

You can offer subscriptions to the game room (for many parents, this option will be a more convenient way out), and if the room is large enough, then hold children's parties.

In order for the business to turn out to be profitable, it is necessary, when drawing up a business plan for a children's playroom, to study the market conditions in advance: due to the high demand for these services, many shopping centers, cinemas, and cafes already have playrooms.

Are you thinking of opening a children's playroom in a mall or big store but not sure what it is a good idea? Are you afraid to burn out? This business idea has its risks, like many others. If everything is calculated and do it right, then in a few months you will receive the first income.

• Short review
• Business plan: step-by-step instruction how to open a children's playroom
• Where to begin
• Registration, documentation
• How to choose a room for a game room?
• Equipment for a children's playroom
• Staff
• Economic efficiency of business
• Risk factors
• Taxation system
• Business Opportunities
• Conclusion

This direction is popular, because the state strongly supports young families in their desire to have children.

Why is it beneficial: the pros and cons of children's playrooms

Every business has pros and cons. First, let's look at the pros:

1. Demand. Parents sometimes have no one to leave the child with, so the playroom is a great way out. And it will cost much less than a private nanny.
2. Payback. This form of business does not require huge expenses and pays off quickly.
3. Small financial investment. Of course, this is not . But investments can be minimal compared to other areas of business.
4. Ease of implementation. It is much easier to open a children's playroom than a private kindergarten or a play center for children. This does not require a special license to conduct educational activities and a staff of qualified employees.
5. Business combination.You can provide additional services to increase revenue. For example, the organization of holidays and parties.
6. Extension. The business can be expanded. You can open other similar points.

Short review

Playroom for childrenis a room with special equipment where parents can leave their baby to have fun for a certain period of time. The child is under the supervision of adults all this time.

The income is formed from the main profit - the cost of staying in the game room is from 100 rubles in remote areas to 200 rubles per hour closer to the center.

The size of the settlement also matters. Influences income generation and additional services.

Children's playroom is not a highly profitable enterprise. Having taken care of it, the businessman will not pay back the money that he invested in 2-3 months. However, this business is quite stable. The number of visits is affected by seasonality. Note that the flow of customers in the summer is reduced and it is best to open a game room in early autumn.

The cost of opening a children's playroom depends on many factors: the size of the room, in what area the room is located, whether it is a walk-through place, etc.

All costs will be detailed below.

This type of investment may be of interest primarily to young parents. They most often face the problem of where to "attach" the child while shopping, waiting in line, or simply with the desire to entertain him. The children's playroom is a great way out.

Nursery rooms have become a godsend for young parents who need to periodically spend time away from their little ones, for example, shopping or attending various events. And if earlier such rooms existed as an auxiliary part of the main business (shop, cafe or recreation center), now they have become a separate segment and represent a rather interesting commercial idea. To implement it, it is not necessary to have a large start-up capital and special knowledge. It cannot be called highly profitable, but it can bring a stable income and has certain development prospects. In this article, we will consider a children's playroom as a business, and tell you what it takes to organize it.

How to open a playroom for children

A children's playroom is a specially equipped place where children spend their leisure time under the supervision of an adult employee. The purpose of creating such enterprises is not to organize an educational or educational process, therefore, licenses for these types of activities do not need to be obtained. The main task that needs to be solved is the organization of a safe and interesting pastime for children during the period of their separation from their parents.

A children's playroom is a low-budget and easy-to-organize business. To start such a project, you will need:

• premises (recommended area from 40 sq. m.);
• bright design;
• equipment;
• children's furniture;
• kits for creativity and stationery;
• 2-3 employees.

If your goal is to make an entertainment facility, then you can also locate it in a densely populated residential area, where the sphere of children's entertainment is poorly represented. The format of such a game room will be somewhat different: you will need to take care of creating a waiting area for adults, conduct a full-fledged advertising campaign to attract customers, and work on the range of services offered. You can organize various show programs, offer small visitors face painting (drawing a picture on the face with paints), hold moving and role-playing games etc.

What you need to pay special attention to

The business idea of ​​opening a children's room will only be profitable if you manage to create a positive image for your business. A person does not worry about anything else as much as about the safety, health and good mood of his child. Therefore, in order for your customers to be satisfied, it is necessary to develop a set of rules for visiting the game room.

According to the experience of companies already operating and successfully developing in this direction, the main conditions for finding a child in a nursery should be:

• age from 1 to 10 years, while babies under the age of three must be under the supervision of one of the parents;
• filling out a questionnaire by parents indicating basic information about the baby;
• child has no allergic or infectious diseases(children with obvious signs of a cold or viral diseases you should not be allowed to visit the room, as healthy babies may become infected, and you will be blamed for this);
• compliance with the safety requirements for the use of gaming equipment;
• a ban on the use by children in the territory of the playroom of sharp, piercing objects that can cause harm to health by negligence (for example, toys with metal parts etc.);
• compliance with basic sanitary standards - you must take off your outerwear and shoes at the entrance, do not bring food and drinks with you.

Important! When a child is left in the playroom, be sure to discuss with adult escorts or also write in the questionnaire who has the right to pick him up.

Preparing the premises and setting up the business

In addition to the fact that the room for opening a children's room must have the indicated quadrature, it must be bright, warm and well-appointed. When preparing a children's room for opening, it is recommended to be guided by SanPiN 2.4.1.2660-10, developed for preschool organizations. To be more precise, those requirements that are provided for enterprises providing childcare and childcare services that are not related to education, and without the organization of sleep and nutrition.

To get started, you will need to register your activity with the tax office. To do this, read how to without errors. A suitable organizational and legal form is an individual entrepreneur. To obtain the status of an individual entrepreneur, you need to prepare a number of documents (see), including an application for registration of the established form. Species codes should be indicated in this application economic activity which you will be doing. In our case, we can choose the following:

• 88.91 Provision of day care services for children;
• 93.29 "Other entertainment and entertainment activities".

Simultaneously with registration, it is recommended to choose the appropriate tax regime. For such an enterprise, a simplified system (USN) or (UTII) is suitable. The possibility and conditions for the application of one or another special regime must be clarified with the local tax authority, since such issues are regulated by territorial legislation. The next thing to do to open a children's room is to select and purchase equipment and play equipment.

Approaching the issue of equipping a room for children's leisure, it should be understood that the main principle in choosing certain structures, complexes and other items is safety. Therefore, it is recommended to purchase everything you need only from reliable manufacturers who can provide quality certificates for their products.

What equipment for the nursery do you need? In the following table, we have presented the most popular items and approximate retail prices:

In addition to equipment, you will also need to purchase toys for children of various age categories: constructors, cars, dolls, balls, etc.

The following furniture is required:

• wardrobes and shelves for shoes;
• children's tables and chairs;
• benches;
• staff furniture.

Important! Be sure to prepare a first aid kit for first aid. medical care child in case of need.

The list is completed with stationery and kits for children's creativity. In total, about 400,000 rubles will be spent on the purchase of equipment, furniture, toys and everything necessary.

Staff

In order to look after children, it is not necessary to have a pedagogical education, but its presence will be a plus in the selection of candidates for a vacancy. Try to hire responsible, active, friendly and pleasant people. The number of employees depends on how many children the playroom will be designed for and on the work schedule.

Possible profit

To evaluate a children's room as a business, you should make an approximate profit forecast and calculate the payback period for the initial investment.

The amount of start-up capital starts on average from 500,000 rubles. This amount includes the cost of registering a business, renting and preparing premises for work, purchasing equipment and advertising. Operating expenses will consist of rent, wages, taxes and utility bills.

As for income, the average cost of the game room services is 200 rubles. for 1 hour (for one child). According to the reviews of businessmen engaged in such activities, you can earn from 4,000 to 10,000 rubles a day. depending on the day of the week, the season of the year, and on how many children the room is designed for at the same time.

If the average daily revenue is at the level of 4,000 rubles, then the company will bring about 120,000 rubles a month, of which about 45,000 rubles will fall on the net profit. In such conditions, the return on investment will be achieved in 10-12 months of work. It should be noted that the demand for the services of children's rooms is usually stable, but in summer time(holiday season) there is still some decline.

It is considered profitable today. By opening your own store selling goods in this category, you can make good money even in times of crisis.

Efficiency can be increased by expanding activities, providing additional services (photo shoots, organizing holidays, etc.), as well as an advertising company. For example, the Internet will be a great way to promote. Advertising on websites dedicated to children and motherhood, promotion in in social networks, distribution of coupons via the Internet - all these measures usually lead to a good result. As one of the investment options, we recommend that you consider, which will be discussed later.

Game room based on the franchising model

Franchising in the field of children's entertainment is quite wide, you can find an offer for every taste: from creative zones to robotics clubs. The children's playroom franchise is interesting in that it involves the use of completely ready-made solutions:

• the franchisor carries out branding of your enterprise and you start working under the auspices of a well-known company;
• you get the opportunity to purchase equipment and everything necessary materials on favorable terms under the franchisor's contracts;
• the partner provides support in the design and decoration of the room, teaches you their work standards, etc.

The cost of such transactions will differ depending on which format of activity you prefer. So, the franchise of the children's playroom "Smeshariki" from the company "Marmalade Media" will cost 150,000 rubles. (lump contribution) at the start and 10,000-12,000 rubles. monthly (royalties). At the same time, the company puts forward certain conditions for cooperation: the area of ​​\u200b\u200bthe premises is from 200 sq. m, the amount of initial investment from 1 million rubles. The stated payback period is 24 months.